LANDTHINK Pulse: When Listing Land for Sale, Sellers Choose Top-Producing Agents

April’s LANDTHINK Pulse revealed 33.9% of landowners would choose a top-producing real estate agent if they were going to list their land for sale.

When listing land for sale, it’s wise to invest some time and effort into choosing the right agent. Real Estate Professionals recommended that sellers interview at least 3 different agents, before signing a listing agreement. Landowners should ultimately decide on an agent that makes them feel comfortable, that will sell their property within a reasonable time frame, that will negotiate and work diligently to get the best price for their land, and will effectively guide the seller through the entire transaction.

Last month, the April Pulse asked: If you were going to list land for sale and began interviewing agents, which of the following would be the biggest determining factor in your final decision? The most popular answer to our informal online survey was “Agent Sold the Most Property in Your Area”. Coming in a very close second was the response “Agent Presented the Most Impressive Marketing Plan.”

It would be difficult as well as inadvisable to choose a listing agent based on one criterion. However, based on the results of the April Pulse, when all land agents being interviewed are offering similar marketing plans, commission rates, and the same basic services, how much property an agent has sold in his/her area would be the determining factor in their final decision.

Here’s a breakdown of the final results:

• 33.9% Agent sold the most property in your area
• 33.2% Agent presented the most impressive marketing plan
• 8.8% Agent was referred by family/friend
• 7.5% Agent whose personality/appearance you favored most
• 7.5% Agent with the most years of experience
• 4.2% Agent agreed to accept the lowest commission
• 3.9% Agent advertised prominently in your area
• 1.0% Agent agreed with you on the asking price

Congratulations to Craig Stanfield, winner of the Amazon gift card after answering the April Pulse question! Craig is a broker, auctioneer and owner of Craig A. Stanfield Real Estate & Auction Services located in Tollesboro, Kentucky.

Thank you to everyone who participated and shared the Pulse with friends and connections in the land industry.

LANDTHINK is seeking sponsors for the June LANDTHINK Pulse and months thereafter. Sponsorship of the Pulse is an excellent opportunity for land industry businesses and professionals to receive significant exposure by leveraging our entire network of web and social media sites. Pulse sponsorships are offered on a first come first serve basis and are subject to certain limitations. If your business would be interested in sponsoring next month’s June Pulse question, please contact us soon.

How likely are you to hire the services of a real estate agent for your next land investment? Tell us what you think! Click here to answer the May Pulse question. All respondents will be automatically entered to win a $50 Amazon gift card!